OutWest Store - Apparel - Men - Rockmount Ranch Wear Collection

The Rockmount Ranch Wear Story

The fashion industry has few constants, but Rockmount Ranch Wear has forged a unique brand statement with core Western and high fashion. A true Western icon, Rockmount introduced the first western shirts with snaps, helped popularize Western wear as legitimate American fashion through out the US and abroad.


Rockmount is a 3 generation business started by Jack A. Weil (1901-2008) who worked daily until age 107 years old. His secret was he loved his work. A true pioneer, he introduced the first western shirts with snaps. Many of his innovations are standards in the industry. Western fashion is worn all over the world. As Western wear's popularity spread across America, Jack A. coined the phrase "The West is not a place, it is a state of mind." Click here for the Rockmount Ranch Wear story.

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